It
probably comes as no surprise that with the growth in the fishpond
industry there have been many new players enter the field. For the
most part these new suppliers are ethical, competitive and well
schooled on their products. Their claims are defensible and usually
based on firm facts. This is as it should be in a free and open
marketplace.
However, when a company
enters the marketplace and dispenses misleading, false or outdated
information, it reflects badly on the rest of us and it must be
addressed.
Specifically, the fishpond industry is being
told that a particular brand of stainless steel housed UV sterilizer
will give a 30% reflection of the UV light. They cite a 20-year-old
brochure that was based upon UV passing through air, not water.
Since water absorbs UV and the transmission rate is extremely variable
with temperature, this is a very capricious statement. Also, since
the stainless steel container that they use is only polished on
one side (the outside) there is very little chance for reflectivity.
Second, not all stainless
steel is created equal. Those making the 30% reflection claim use
what is referred to as 304 stainless, a relatively inexpensive
variety. This brand corrodes when left in contact with water, thus
limiting its reflective properties. A higher grade stainless,
on the other hand will last for many years under most circumstances.
The company disseminating
this information cites Westinghouse/GTE Sylvania as
their source for this information. According to Jonathon Stringer,
Legal Council for Osram Sylvania, This is an unauthorized
source reference to Westinghouse /Sylvania. There is no such company.
I have no idea who they are or what they could be attributing to
Sylvania.
The noted scientist, H.
Clyde Foust, in reviewing the data cited, had this to say about
the 30% reflection claim, In pond type water the light returning
to the source at 100% reflectance and 100% sphericity (impossible
in the real world) would be less than 1%. At 30% reflectance (an
EXTREMELY optimistic number) and 100% sphericity (impossible in
the real world) the return would be below detection levels.
A third erroneous claim is that this suppliers
product will somehow keep the sleeve in which the lamp is en- closed
free from the scum that collects on the sleeve. This is impossible
from the lamp alone. The buildup on the sleeve is from mineral and
chemical deposits in the water which are basically unaffected by
UV. These sleeves should be made of the highest quality quartz and
should be cleaned on a regular basis.
At this point it may be
a fair question to ask, Why is Aqua Ultraviolet telling me
all of this? The answer may not be as obvious as you think.
Do we fear competition? Absolutely not. We make the finest products
on the market and welcome comparisons. An informed consumer is our
best customer. The truth is, Aqua Ultraviolet has been a leader
in this industry for over 25 years and is proud of our record and
the record of most of our competitors. When misinformation is stated
as fact; when a seemingly deliberate attempt is made to confuse
and mislead the public; and when inferior products begin to appear
at dealerships, it affects the entire industry.
At Aqua Ultraviolet, Inc.
only the highest standards are maintained. The products are assembled
on premises under strict quality control; and the latest technology
and research are used to refine and upgrade products.
You have an investment in your Koi pond and specimen
fish. UV sterilization, in conjunction with your normal filtration,
can give you the best water possible and can help control algae
buildup and the spread of disease. We will be talking about these
benefits in future letters. In the meantime for more information
contact the Aqua Ultraviolet dealer nearest you.
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